Business and Soda Pop – A Lesson in Passion

The most important element for someone starting a new business is passion – if you love what you do it will come though in everything you do, and your passion will sustain you when times get tough.

The man in this video has a passion for soda pop that is unbelievably inspiring, and has led him to create a successful business based entirely on specialty soda pop, most of it sold in glass bottles.  What does a brick and mortar soda store have to do with starting your online business?  Everything!

If you want to learn about what passion is and what it can do for your business, take the 13 minutes to watch this video.  This store owner loves what he does, and his store is the embodiment of his obsession.

He mentions that his work is not work for him – he’s pursuing his lifelong dream.  His love for soda pop drives every decision he makes – and he does not even carry the big name sodas because they don’t fit in with his major purpose. He’s defined a narrow niche and then pursued it to perfection.

If you can define your major business purpose and niche as well as he has and then bring even 10% of the passion this man has for soda-pop to your online business, you will be successful.

This video has more lessons about passion and business packed into 13 minutes than you will find in any business book.

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Tagged as: business, home, inspiration, passion, pop, soda